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UniCredit Markets & Investment Banking campaign has been launched

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July 2006

10 July saw the launch of the international publicity campaign by UniCredit Markets and Investment Banking, the new division of the UniCredit Group specialising in investment banking.


The purpose of the campaign is to launch a new UMIB brand which combines the activities of UniCredit Banca Mobiliare, Bayerische Hypo-und Vereinsbank AG and Bank Austria Creditanstalt.


The concept of the advertisement focuses on the presence of a global network firmly rooted in the territory and characterised by a century of experience. The visual presents the image of DNA as a metaphor for this new, strong joining of forces. "Making the right connections" is the tag line of this new campaign. 


The campaign is being conducted in Italy, Germany, Austria, Switzerland and the rest of Europe in international financial newspapers