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Langhe and Monferrato. The quality of PiccolaGrandeItalia

  • 23

June 2005
Pollenzo - Bra (CN)  
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Langhe and Monferrato comprise a wide variety of small communities and locations, all of which are slowly starting to creaate a system. It remains to be seen whether this will be reflected in greater tourist numbers. A local territory, in point of fact, which intends to take on the challenges that development demands, must open itself up to all those factors that are present in the global context, i.e. must become a geocommunity, a quality production platform, willing to operate over longer- range networks. Today's event represented a chance to explore possibile keys to positively interpreting the future, combining companies, financial and territorial operators, and delineating a convergence between the quality of production, quality of territory and quality of tourism resources.



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The introductory statement by Renato Viale - President of the UniCredit Alessandria - Asti - Cuneo Local Committee was followed by opening of dicussions by Luigi Guidobono Cavalchini Garofoli - President of UniCredit Private Banking and an introduction by Edoardo Massaglia - Manager of Corporate Identity UniCredit. This was followed by the presentation of "Research", illustrated by Aldo Bonomi - Director of Aaster and Giuseppe Tardivo - Ordinary Professor of Economy and Business Management at the University of Torino. Following the intervention by Mercedes Bresso - President of Regione Piemonte, the Round Table, entitled "National and foreign experiences" began with, in addition to Aldo Bonomi, the partecipation of Franco Bonanini - President of Parco Cinque Terre, Xavier Roget - Cap de la Direcciò Territorial Occidental Oficina Tecnica del Parcs Naturals. Area D'Espais Naturals Disputaciò Barcelona, Carlo Petrini - President of Slow Food, Ermete Realacci - President of Fondazione Symbola and Honourary President of Legambiente, Orietta Maria Varnelli - President of Comitato Interregionale Giovani Imprenditori Centro Italia and Managing Director Distilleria Varnelli. The round table, "The Langhe - Monferrato Model", with discussions accompanied by Elio Altare - Wine-grower, Franca Biglio - President of Associazione Nazionale Piccoli Comuni d'Italia, Giovanni Roberto Borriero - Agronomist, Mario Giuliano - Vice President of Confartigianato Piemonte, Donato Lanati - Oenologist, Franco Pasquali - General Secretary of Coldiretti, Fernando Elio Stroppiana - President of Mondo S.p.A., Romano Artoni - Director of Regione Commerciale Piemonte Sud and Liguria UniCredit Banca, and Gianni Coriani - Director of Regione Commerciale Nord Ovest UniCredit Banca d'Impresa. The concluding statements were made by Fabrizio Palenzona - Vice President of UniCredit.