THE WORKING WORLD OF THE FUTURE!
Monday 23 November 2020
HypoVereinsbank showcases artists of the future as part of the “KidsArt4Future” project
“KidsArt4Future” is a Group-wide drawing competition for children of UniCredit colleagues across Europe. It was launched at the start of 2020 with the goal of discovering how children envisage their future working environment. The results are in and the most prominent themes in artists of the future’s work were mechanisation, mobility, agility and work-life balance.
Young artists in across UniCredit countries were also commissioned by UniCredit to produce works inspired by the winning drawings. In Germany, a panel selected three winning pictures from the entries from which up-and-coming artists Boban Andjelkovic, Gabi Blum and Anna Schölß created their own artworks. These will be exhibited by HypoVereinsbank on the bank’s premises.
“Our children’s view of the future is a reflection of how society sees the future. We can learn from their perspective,” said Michael Diederich, Spokesman for the Management Board of HypoVereinsbank. “This competition has served as a source of inspiration for new works from three up-and-coming German artists whose creative development we are proud to support.”
The initiative has also taken place across all UniCredit countries in slightly different local formats, supporting up-and-coming artists and engaging children’s creativity, confirming UniCredit’s commitment to the arts.
About the artworks
Boban Andjelkovic reassembled an 8-year-old’s drawing for his watercolour. The friendly robot – the “People Helper” – is symbolic of creativity, technical progress and optimism for the future.
Anna Schölß created her oil painting “Under the table (and dreaming)” based on the drawings of two 5-year-old siblings,. In their drawings, the space under the mother’s desk is the only “unoccupied” part of the scene, both inviting a refuge. The artist saw this as a design for the optimal workplace for parents, including a place for their children. In her oil painting, the artist breaks up concrete forms by painting over the drawings. There is no narrative left, instead an associative, abstract impression of the underlying setting – a free, fabulous playground in neon yellow.