A USER’S MANUAL TO SMALL BUSINESS SATURDAY
Friday 27 November 2020
Small Business Saturday falls on November 28th and encourages consumers to shop from family-owned businesses and local retailers. Here are four tips to get involved
1 Have a plan
Take inventory of your favourite neighbourhood businesses and make a list of people you are shopping for. Check the store’s opening hours and purchasing methods, as some retailers prefer by appointment- or online-only shopping. Don’t wait until the last minute to make your purchases and intentionally seek out family-owned shops.
2 Buy online
Most small business owners have launched online platforms to provide a safe alternative for shoppers during the pandemic. Browsing online offers you the opportunity to plan and get an idea of which holiday gifts to buy for your loved ones. Many small shops also recommend curbside pick-up to avoid unnecessary shipping fees while still following social distancing rules.
3 Post about it
According to a recent American Express study, this year, 78 percent of US businesses depend on social media posts to boost holiday revenues. Since 89 percent of consumers are more likely to shop at local retailers and restaurants based on friends’ and peers’ recommendations, we can do our part to spread the word. Each time you #shopsmall, write, vlog, blog, post, or alert your inner social circle about it. Don’t forget to tag small-owned businesses to boost their visibility!
4 Buy for the future
Certain small businesses, such as local food and beverage outlets, entertainment venues, and fitness centres have remained closed due to stricter lockdown regulations. You can still support your favourite café or movie theatre by buying gift cards today for future purchases. This will help your neighbourhood businesses get the cash they need to weather the storm and be there for you in the near future.
For more ways to safely support small businesses over the holidays, find out here.