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Our People
18 February 2021

UniCredit’s annual management conference in Czech Republic and Slovakia captured the attention and emotions of 500 colleagues using special virtual effects.

In January, UniCredit Bank Czech Republic and Slovakia organised its annual management conference for 500 colleagues. Capturing their attention and bringing people together in a virtual environment was a huge challenge for the Communication Team.

The event featured a wealth of immersive content, including interactive features and emotional videos that supported our company values, anniversary celebrations and CSR activities.


Imagine managers talking to you from the future in a virtual world, looking at last year’s key achievements and outlining the priorities and strategies for the current one.


The result was a conference with the biggest ever participation and best feedback.

Petr Plocek, Head of Identity & Communication from UniCredit Bank Czech Republic and Slovakia

“We rose to the challenge. Thanks to three months of preparations, we created a professional studio and created an engaging virtual world with jingles, digital effects, 3D factual presentations, motivational videos made up of real-life stories, interactive activities, voting, and slido discussions. All of this promoted a truly digital approach that captured everyone’s attention from the very beginning to the end of the conference. Seeing the very positive feedback and emotions from colleagues was truly rewarding.”

Take a look at how the Communication Team managed to bring it all to life.