DATA SCIENCE COMPETITION GENERATES INNOVATIVE IDEAS
Tuesday 16 June 2020
UniCredit’s Data Science Community brings together 600 data scientists from 13 countries to generate ideas and support the business
Innovation to support the business and customers are extremely important for a Bank like UniCredit. That’s why we created UniCredit’s Data Science Community, a group of 600 data scientists from 13 countries.
One of the Community’s first projects was a Data Science competition to generate new ideas and further strengthen the bank’s focus on customer centricity.
The data scientists were asked to create a model to predict customer “churn” at buddybank. Customer churn is a measure of how many customers stop doing business with us. The competition resulted in 21 ideas to cut customer attrition, which have proved a real help to the business.
The competition was also an opportunity for colleagues to stay connected and continue working together, whilst promoting the sharing of data science competencies.