From fast fashion to dairy products, companies are placing eco-friendly or "green certified" tags on their products. But how sustainable are they? Here are five tips to help you to Do the Right Thing! – when shopping!
1. Question the brandingIn a saturated market, companies’ sustainability efforts tend to push more environmentally friendly products to the front lines. This paints a misleading picture of the brand, as usually the green products make up only a small percentage of their catalogue. Corporate Knights released its Global 100 list for the most sustainable companies in 2020 using metrics such as carbon footprint and gender diversity score. It's best to understand a brand's eco-ethics before becoming a customer.
2. Look for eco-friendly practices
One method to guide your purchasing decisions is to buy products with reputable and trustworthy labels. There are hundreds of green certification labels on the market, and each one represents a niche target, such as waste reduction, energy conservation, anti-animal testing, and more. Here is an index of all eco-approved certifications recognised in Europe. In retail, labels such as the Better Cotton Initiative or Cradle to Cradle Certified signifies eco-intelligent designs and the use of sustainable raw materials. Refer here for the most recent index.