Financial education is key
These digital tools, to be successful, must be supplemented by the human touch, according to our survey. When asked "How do you think the bank should help you?" the majority of users replied "Through financial education programs." This answer points to the very real need for qualified experts who are able to transmit lasting and useful basic knowledge.
UniCredit has been active on the financial education front for several years now, organizing and offering courses for users with all sorts of different profiles. This demonstrates that private clients, entrepreneurs and companies that receive adequate training will be able to make informed choices, even before receiving tailored advice.
In Italy, the Banking Academy has offered a program of financial education events and social activities for years, helping the public to become familiar with this topic. On November 24, for example, the Save4Women path dedicated to women and savings held its closing event, "Money management and female empowerment” looking at how money management, women's independence and gender equality are closely linked. For the six interviews in the series conducted by Chiara Tagliaferri with experts in the field, click here.
In addition, several programs have grown out of our social impact banking area .