WHAT DOES THE FUTURE OF FASHION LOOK LIKE?
Monday 30 November 2020
At UniCredit's The Age of New Visions event, Nomisma shared insights on unexpected changes in the fashion sector and on consumer habits.
During the first The Age of the New Visions event held in Florence, a digital forum organised by UniCredit in collaboration with Pitti Immagine, Camera della Moda, Altaroma and Nomisma, the latter presented its report focused on the unexpected changes in the fashion sector and on consumer habits.
The pandemic has transformed the final demand, which has been redefined in terms of values and needs, also imposing transformations in the fashion supply chain. New lifestyles such as smart working redefine the ways of buying, while the general health emergency has led to greater attention to well-being, quality of life, impacting consumers’ purchasing choices.
In order to be credible and to intercept clients’ needs, especially those of the new generations, it is now essential that fashion companies identify new communication strategies.