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We are delighted to announce that buddy is the official banking partner of the Davis Cup, promoting shared values as teamwork and excellence. buddy, our online branch, will lead the sponsorship, showcasing its digital, customer-focused banking model. The pan-European banking Group, UniCredit, is also the global partner of the World cup of tennis.

2:00 min

buddy, UniCredit’s new online branch, is the new official banking partner of the Davis Cup. The pan-European banking group and the International Tennis Federation (ITF) have today announced the new partnership from 2024 until the end of 2026. The partnership comes across at an epic time for Italian tennis, and in the Olympics year.

 

We are thrilled to announce such sponsorship, one which testifies team spirit, determination, respect, and inclusion - principles that UniCredit and buddy proudly support.

 

buddy represents a new way of banking – a remote service model complementary to UniCredit's existing channels: physical branch, call centre, internet and mobile, which puts the customers at the centre. An “on demand bank” – customers can choose where, how, and when they want to be served.

 

 

 

“We are very proud that our innovative and digital brand buddy, representing a new way of banking, is the Official Banking Partner of the Davis Cup. The tournament and its participants embody the pursuit of excellence and, above all, demonstrate the critical importance of teamwork. The Davis Cup stands out in the tennis world by showcasing the power of team success over solo accomplishments – values that sit firmly at the centre of UniCredit.”

 

Andrea Orcel, Group CEO and Head of Italy

For UniCredit, a pan-European commercial bank with a presence in 13 countries on the continent and 15 million customers worldwide, the partnership represents a union based on shared values. It demonstrates the Bank's support for the world of sport and its affinity with the values that sport represents, notably team spirit, determination, respect for the rules and inclusion.


Want to find out more about this partnership? Discover more by reading our Press Release and watching the video.

Customer-centricity and digital innovation are key pillars of UniCredit Unlocked and at the heart of everything we do. UniCredit - with buddy in Italy and the significant initiatives across all the Group’s countries - reaffirms its commitment to these goals.

 

Stay tuned!