Your Choice, Your Project
The reader will have realized while going through these pages that some of the descriptions of the projects have been marked with the "Your Choice, Your Project" logo. The wording on the logo is the same as the name of the initiative designed to involve employees in the decision making process that was extended to include all of UniCredit Foundation's activities.
The mechanism is simple: after a nationwide competition or preliminary scouting in different regions and an ensuing selection process, the projects that the Foundation will support in each individual country are presented to the employees of the UniCredit group. At this point, a click of the mouse is all that is required to express a preference and indicate to the Foundation which project should receive an additional donation. In this way employees can participate directly in the decisional processes that direct the philanthropic activities of our Group. Moreover, some colleagues have gone further and have participated in person as volunteers in field projects.
From 2012 to 2015, through "Your Choice, Your Project", it has celebrated five years of activity. Over the years, 23 voting sessions have been held in 12 different countries, for a total of 66,210 votes expressed.