Call for Action Europe
Our contribution, € 720,000 to support 12 countries
Given the very rapid spread of the pandemic across all the other countries where UniCredit operates, the UniCredit Foundation decided to extend the Call, previously focussed only on Italy, to UniCredit's entire geographical network
After hitting Italy hard, the pandemic quickly spread to all the countries where UniCredit operates. The Foundation decided to extend the commitment it had made to Italian hospitals to facilities in all these other countries.
On March 26, 2020, the Board of Directors decided to launch a new initiative called Call for Action Europe.
This initiative exactly replicated Call for Action Italy, allowing all countries within the UniCredit perimeter to fundraise, with the UniCredit Foundation undertaking to match the amount donated by colleagues by up to 10 times.
The Foundation allocated the sum of €720,000 to the initiative, providing for a maximum amount for each country based on the number of UniCredit employees in that same country.
The Foundation gave individual countries the freedom to identify the recipients of such donations, taking into account the nature and specific needs of the country.
At the end of the year, seven countries launched a fundraiser for structures most directly involved in the fight against the pandemic, taking advantage of the opportunity offered by Call for Action Europe.
The countries involved in the fundraiser are Bulgaria, Croatia, the Czech Republic, Romania, Bosnia and Slovenia. In total, these seven countries collected over 4,000 donations, raising a total of €76,323.
Once matched by the foundation with €190,000, this provided a total amount of €266,323 in the seven countries