At UniCredit, we recognise that relying on the diversity of people is vital to our business.
We have long been committed to the themes of inclusion, fairness, respect for people, valuing diversity, integration, in line with the Sustainable Development Goals (SDGs) with the ambition to remove any kind of inequality, promoting the inclusion of all, regardless of gender identity, age, ethnicity, sexual orientation, ability, background, religious or ethical value system and political beliefs. The goal we want to achieve is the removal of any kind of barrier, be it physical or digital, for our people as much as for our users.
This includes the subject of digital accessibility, understood as the need to deliver services and provide information within the reach of all, without discrimination.
The new digital challenge
At UniCredit, we are also committed to thinking inclusively in terms of digitalisation for both our people and our users.
For this reason, a major review of digital assets is underway, involving external experts and internal working groups, with the direct and crucial involvement of colleagues with disabilities, who share ideas and suggestions based on real user needs.
The challenge is demanding and the journey long: it must be pursued with complex and constant interventions so that accessibility is truly within everyone's reach.
For us, this is not just an act of compliance, but a unique opportunity to learn about accessibility and inclusion, to remove any barriers and create a truly inclusive environment.
Breaking down digital barriers
It allows everyone to benefit from the advantages of online banking
Creating a competitive advantage
Being digitally inclusive creates a competitive advantage for the company and facilitates innovation inside and outside the Group.
Minimising legal risks
Trough the accessibility of digital products, legal risks are minimised and an optimal condition for customers is created, offering them a pleasant and lasting experience.
The World Wide Web Consortium
Europe relies on the World Wide Web Consortium (W3C), an international community in which member organisations, a staff of professionals and an audience of passionate contributors work together to develop Web standards. The mission of the W3C is to bring the World Wide Web to its full potential by developing protocols and guidelines that ensure the long-term growth of the Web.
According to the Web Content Accessibility Guidelines (WCAG) 2.1 governing accessibility requirements, a website must be:
Content must be available in different formats to offer alternative ways of understanding
The body of the text must be readable, in a consistent logical sequence and concrete in its content.
The site must provide for maximum compatibility with other existing and future digital tools.
The navigation path must be intuitive to find information quickly, while allowing people time to read and use the content, which should be neutral.