Diversity and Inclusion Matter

Unconscious Biases are a series of learned stereotypes that influence our behaviour without us realising it.

Psychologists explain that, Unconscious Bias is triggered by the brain. When we meet another person, we use cognitive shortcuts to rapidly assess them on the basis of their appearance.

As Angela Peacock, CEO of leading Diversity and Inclusion consultancy PDT, explains, "Whenever you form an idea about somebody you have just met, it is wise to take a moment to assess if there is any basis for what our unconscious is telling us, often we find there is not."

Unconscious Bias exists in each of us and can create barriers to inclusion, performance, engagement, and also innovation. We cannot get rid of Unconscious Bias completely, but learning how to mitigate its effect is a competence that can be learned by everyone.

Unconscious Bias inspires micro-behaviours that can, for example, make colleagues feel uncomfortable sharing their opinions, which is, in turn, an obstacle to workflow and productivity.

As Angela Peacock explains, this involuntary practice is particularly counterproductive when recruiting talent because we are unconsciously wired to prefer people who are similar to us, potentially missing out on a significant opportunity for profit: studies like Forbes' report "Fostering Innovation through a Diverse Workforce" have shown a direct correlation between diversity and performance.

Making ourselves aware of Unconscious Biases and the power of the "diversity of thoughts" and perspectives can motivate behavioural change and lead to innovative thinking, better decision-making and better business results.