Social and relationship capital
Close relations with our main stakeholders create long-term value and support individual and collective growth.
The viability of our business depends on our ability to create and sustain strong relationships with customers and the wider community. In our approach, we aim to generate a positive impact on society by improving how people live and how businesses operate. UniCredit's products and services are designed to support the wellbeing and competitiveness of the countries where we are present.
Invest in social and economic development
We do our best to support the growth of our communities, always finding new ways to serve individual and corporate customers. In addition to our traditional banking activities, we run corporate citizenship and philanthropic initiatives that support financial and social inclusion.
UniCredit develops products and services to serve our customers with a balanced and collaborative approach, in order to strengthen their competitiveness.
We offer tailored solutions for entrepreneurs that help them conduct day-to-day business operations or execute new projects or strategies.
When we identify new business opportunities, we directly support their financial viability and actively cooperate with national, international and European institutions to make sure SMEs can access all of the available public funds. Our Group's long-established expertise in managing state and EU-supported programmes benefits our customers in a number of areas.
UniCredit has a long tradition of helping people find solutions in the key sectors of the countries where we are present. We help increase the competitiveness of these sectors by providing concrete advice and products that improve productivity, efficiency and growth prospects.
UniCredit promotes stronger economic participation for everyone. By making it easier to access financing, we can help reduce poverty and stimulate community progress. We offer a broad range of customised solutions to enable individuals and businesses to gain ready access to financial products and services, whether for personal projects or business activities.
At the same time, we are strongly committed to helping people and businesses improve their personal financial skills so that they can make responsible financial choices. We have long engaged in a range of financial education programmes for young people, families, the elderly, entrepreneurs and non-profit organisations. Our training programmes offer face-to-face and digital sessions.
We are committed to improving the social welfare and wellbeing of our communities. Our programmes reach out to the most disadvantaged people in our communities and provide daily services and support to help them improve their lives. Working at both the global and local levels, we:
- Respond to emergencies by putting the skillsets and infrastructure of our bank at the service of affected communities. During these events, UniCredit suspends private mortgage repayments and provides subsidised loans;
- Support nonprofit organisations that mobilise volunteers and resources, integrate services provided by the public authorities and address social welfare issues. Our employee community is often actively involved in these efforts;
- Support talent by promoting studies, research and initiatives to the benefit of young students and researchers.
These efforts are carried out also thanks to our UniCredit Foundation
UniCredit has a long tradition in supporting culture, in particular music and art, as a way to promote social and economic growth. Culture is a tremendous social enabler, helping to make people more creative, open and equal. We actively support our local communities through significant cultural initiatives, including select partnerships and sponsorships.
With this project, launched in 2019, we started transforming our art portfolio to focus on contemporary art, with the progressive sale of UniCredit's local artworks in Italy, Germany and Austria. Some art pieces will be donated to local museums. The proceeds will primarily be reinvested in Social Impact Banking initiatives. The rest of the proceeds will be dedicated to other important projects, including the support of emerging artists.
We see this as a positive transformation of our art portfolio as it allows us to support emerging new talent and play a role in encouraging the evolution of art in our communities.
More info on our commitment to culture