UEFA Champions LeagueThe Sponsorship
UniCredit Group is an official sponsor of the UEFA Champions League from season 2009/10 until season 2011/12. “UniCredit’s sponsorship of the UEFA Champions League represents a major step in developing our brand all across Europe”, said Paolo Fiorentino, Deputy CEO of UniCredit. “The UEFA Champions League, with its global impact, provides us with a premium platform for a sustainable and long term growth of our brand awareness”.
UniCredit Group aims to link the sponsorship to its banks in Europe and to provide them with the opportunity to support their brand- and sales-oriented activities. A particular purpose that renders UniCredit a valuable partner for UEFA is the shared objective to make the Central and Eastern European countries more involved in the pan-European competition. "UniCredit is a leading bank in Europe and their presence and strength in Europe, particularly in Eastern Europe, will help further establish the UEFA Champions League brand in these markets" said UEFA general secretary David Taylor. Communication Strategy
We are planning to activate all partnership rights extensively and to implement the sponsorship in nearly all communication measures.
While the brand message “One European bank with strong local roots” will represent a vehicle to position the UniCredit brand within the UEFA Champions League communication, the sponsorship core idea “Be part of it” will serve as a strategic framework for all UEFA Champions League related communication and sales oriented activities.
The timetable of activities will focus, as a start, on a big launch campaign in most of the countries where the Group has core activities. An extensive package of activities announcing the partnership with the UEFA Champions League will be centrally developed and locally implemented in the different markets. Official Sponsorship Microsite
The launch version of the official sponsorship microsite offers attractive UEFA Champions League related content in three main sections:
More content will be available soon.
It's already possible to visit the microsite at www.unicredit.eu/champions. UEFA Champions League Trophy Tour
The second initiative on the timetable of activities will be the UEFA Champions League Trophy Tour presented by UniCredit. UniCredit is the first sponsor of the UEFA Champions League who has the powerful right to present the UEFA Champions League Trophy Tour to Europe*, enabling football fans and citizens alike to get close to the Trophy and to share the magic of Europe's best football club competition.
The UEFA Champions League Trophy Tour presented by UniCredit is scheduled to start in Milan by mid-September and to further visit cities in the CEE countries Croatia, Hungary, Romania and Bulgaria between the end of September and mid-October. A second group of countries will be visited in 2010 and a third one in 2011.
*Exception: UEFA Champions League Final Trophy Tour Additional InformationPress release July 1st, 2009 - UniCredit starts a three year sponsorship of the UEFA Champions League
Official UEFA Website
Updated on: |
