Music is a universal language that transcends geographical and cultural borders, fosters empathy and inspires new ideas.
Promoting projects that encourage musical creativity, particularly in the classical genre, is a cornerstone of our cultural engagement. We believe that culture is fundamental to innovation and to sustainable social and economic development.
In keeping with our parallel initiatives in the visual arts and literature, we focus on talented young musicians by supporting orchestras, international musical events and musical studies.
Europe is the cradle of classical music, and some of the world’s most profoundly moving works have originated in Germany, Austria, Italy and other UniCredit countries. So it is only natural that we should support music by engaging in significant partnerships with national and local cultural institutions.
Moreover, by offering up-and-coming musicians a chance to be heard, we strengthen our cultural heritage, bring pleasure to music lovers, and build bridges between younger generations and an important art form that is sometimes neglected by contemporary cultural currents.
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