Culture

At UniCredit, we pride ourselves on being a multinational group with strong territorial roots and close relationships with the communities we serve.
That is why investment in culture has always been an integral part of our business philosophy. We believe that culture, when viewed as a strategic resource, can bring tremendous value and foster new ideas. These new ideas are fundamental to innovation and sustainable social and economic growth.

The banks that combined to establish UniCredit have a centuries-old tradition of caring deeply about the cultural and artistic expressions of the places in which they operate. This commitment can be seen in UniCredit’s vast art collection and in the dozens of initiatives that collectively make up the UniCredit for Art Project.
Today our group, which operates in 22 European countries, proudly renews that commitment to our cultural heritage and to the universal language of music and art. We do so with a sharp focus on contemporary idioms and budding talents, an approach that comes naturally to a company like ours, which has made openness to new things one of the mainstays of our strategy.

Through our support for art, we aim to express our philosophy and stimulate a dialogue with those who, like us, believe in the value of differences and the power of cultural exchange.