We are the sum of different cultures and experiences which come from the banks and the companies that have joined our group. Diversity is key to UniCredit, which aims to create a corporate culture based on a strong and shared set of Values, thereby confirming its identity.
Our set of values is based on integrity as condition of sustainability... ...to transform profit into value... ...for all our stakeholders Fairness Transparency Respect Freedom to act Trust Reciprocity For UniCredit the pursuit of profit is a positive value because it assures continuity and indipendence, building - via integrity - our reputation vis-à-vis all stakeholders Customers Employees Stakeholders and markets Local communities     Integrity, as a driver of social legitimacy, can produce sustainability; sustainability can be transformed into value for our colleagues, customers, investors, local communities and for the society as a whole, with each of which the UniCredit group maintains a positive relationship.
The path to profit
 Ban discrimination on the grounds of sex, age, race, political opinion or trade-union activity. Practise respect and care towards people at all times. Ban favouritism in recruitment, promotion, and incentive policies.  Share your knowledge without monopolising it to your own advantage. Ensure transparency in career paths.  Clearly define roles and responsibilities for everybody employed in the company. Listen and offer constant attention to people, respecting their values, feelings, moral stance; never use any form of undue pressure or offence.  It means to co-operate, sharing information and knowledge to generate value and find legitimation of our professional identity beyond organizational boundaries. We should care about an active listening of our colleagues' needs, trying to have a positive influence in our working environment.  Create the proper environment freedom of dissent and the freedom to say what one thinks. Offer everybody the chance to practice the values of entrepreneurship and develop her or his own professional personality.  Keep your word, admitting the possibility of mistakes made in good faith.  Strive for customer satisfaction at all times. Pay appropriate attention to all kinds of customer. Show impartiality in the selection of suppliers, so as to turn the relationship with them into a competitive advantage for the company. Ensure timely information on our products and services at all times. Select suppliers with impartiality. Safeguard the confidentiality of any information acquired, both in relation to customers and the Company itself, its assets and its decisions. Open a communication channel with suppliers aimed at supporting the most innovative and responsible processes implemented. Offer a good return and a feeling of certainty to customers, to receive the equivalent in return. Listen to requirements and transformthem into products and services. Promote co-operationwith suppliers, so that they and the company can create value and give their corporate identity legitimacy. Handle interpersonal relations in free and equal terms without being in awe of those who are stronger and without arrogance towards those who are weaker. Build up confidence through behaviours that constantly confirm our reputation.  Pay appropriate attention to all types of investor, without discrimination or favouritism, in order to make markets increasingly open and competitive. Turn market communication into an economic and cultural value; aim to be clear, complete and timely; and use the most effective communication channel for each investor. With investors adopt rules of behaviour in line with corporate values and the professional ethics required by the market's highest standards. Listen without prejudice to any indications investors may send through the established channels. Achieve freedom of action such that you can keep the promises you make to the market without undue conditioning. Develop lasting and continuous relationships with the financial community; safeguard your consistency and credibility and willingly accept any criticism expressed by the market.  Establish suitable relations with stakeholders in order to offer assistance, service and opportunities without discrimination. Promote local growth by supporting those initiatives that pay greater attention to the actual needs of the community. Keep the community you work in informed of what we do and how we do it. Promote growth which is ecologically and socially sustainable. Create spaces for discussion and dialogue, in which mutual exchange of information may increase our legitimacy and reputation. Respect individual moral codes and local cultures when acting in your territory. Establish social and cultural relations with local communities, whose distinctive feature should be reciprocity. 
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