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 | Launch date | May 2008 |
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| Title | MAYBE campaign |
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| Aim | To assert that UniCredit invites its clients to approach their future and cross out the uncertainty in everyday life by leveraging on a partnership with UniCredit. |
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| Main Message | There is one word that stands for all our doubts and insecurities: the word MAYBE. UniCredit takes a stand against it, by communicating a cancellation of MAYBE in any activity. The advertising takes the point of view of the client as expressed in different ways from the humorous to the more challenging. But always without MAYBE. |
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| Media | Major European airports & international print media. |
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Download PDF  784Kb |
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 | Launch date | June 2007 |
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| Title | Art Talks |
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| Aim | To establish the UniCredit Group as a new European bank, speaking a new common trans-European language which, through the spread of art and music, brings together people, ideas and cultures. |
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| Main Message | We are committed to cultivating tomorrow’s talents: UniCredit takes a hands-on approach to an original aspect of its mission: to be a driving force in all countries for the nurture and promotion of artists, helping them to build their future. |
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| Media | Specialised art press in Italy and Europe |
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Download PDF 663Kb |
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 | Launch date | November 2006 |
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| Title | The right way to business in Central and Eastern Europe |
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| Aim | To establish the UniCredit Group as the largest banking network and the most reliable partner in the countries of Central and Eastern Europe. |
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| Main Message | The message sounds practical and objective: it shows the way to a substantial service, like taxi, train, arrivals, departures or coffee shops, suggesting the right way and place to do business. |
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| Media | Displays in airports |
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Download PDF 63Kb |
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 | Launch date | November 2005 |
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| Title | New announcement campaign |
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| Aim | To announce the creation of a new Group resulting from the recent business combination between the UniCredit Group and the HVB Group. |
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| Main Message | UniCredit Group is a truly European bank with 28 million customers, more than 7,000 branches in 19 countries. |
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| Media | Print media |
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Download PDF 370Kb |
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 | Launch date | June 2003 |
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| Title | I have a dream |
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| Aim | To declare that UniCredit is no longer one single bank just the same as all the others, but three dedicated banks: UniCredit Banca, UniCredit Private Banking, UniCredit Banca d’Impresa. |
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| Main Message | UniCredit is capable of listening to customers' expectations, understanding and answering them fully: three specialised banks, each with its own experts and branches, united by the same philosophy: to dedicate themselves to the customers, support them in the management of their savings, simplify their lives and help them realise their projects. |
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| Media | Spot TV |
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Download PDF 637Kb |
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Updated on:
01.30.2009
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