A recent study observed that the top performing companies are also top performing brands. And top performing brands are those that generate strong preference from their customers.
At UniCredit, we seek to generate preference from our customers by placing them at the centre of our professional concern. Because for us, banking is about real-life: it is about understanding real needs in order to provide real answers that deliver real benefit – every time and everywhere. And that is why we have aligned most of our operating brands with the UniCredit master brand, adopting a common look and feel across all our activities and all our geographies, while maintaining the local proximity required to engage with the communities in which we operate.
