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Brand & communication


"We are a leading bank and we want to become a powerful brand as well. Which means taking some decisive action in the right direction".

Alessandro Profumo, CEO

Alright. But why should you care? Well, because we truly believe in people. We don't just say that. We really mean it. You are the main part of our goals.

We encourage you to be the best you can be. And we want to enable you to be positive about the future and make your ideas come true. So that you can take action in the direction that is the right one for you.

So, you will see: "about us" is really more "about you".




Brand strategy

Brand strategy

Building a global master brand.
 
Brand architecture

Brand architecture

Aligning the Group’s brand world.
 
Brand positioning

Brand positioning

Let’s start shaping your future.
 
Campaigns

Group adv campaigns

Have a look at the UniCredit Group advertising campaigns.




Updated on:
01.30.2009





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